What does a graphic designer do?

One of the most common questions we receive is related to the job description of a graphic designer.

Most people interested in this type of work are very curious not only about the actual job description but also the day to day activities that are commonly performed. Also, what types of skills are needed to successfully do the job?

In general, the graphic designer will work on creating a variety of visual presentations which involve designing art and copy layouts. This is a very broad and general definition of the job, which can include the creation of:

 

• Books
• Advertisements (magazine, newspapers, etc…)
• Logos
• Illustrations
• Web sites
• Any other visual presentations

 

Graphic designers are usually the most creative people in the office.

The job involves a tremendous amount of variety. You could very well start the day working on one project, then an important client shows up with a rush job. You immediately switch to this new project. Then, the last few hours may involve meetings or putting the finishing touches on another project whose deadline is very close.

Just as an example, let’s take a look at an excerpt from an actual employment ad.

Here is what the graphic designer duties might include:

• Prepares work by gathering information and materials; plans concept by studying the information and materials.

• Illustrates concept by designing the rough layout (arrangement, size, style and related aesthetic considerations).

• Submits the rough layout for approval of initial concept and design direction.

• Prepares finished copy and art by operating all required computer programs and other machinery; possibly buying printing and material from vendors.

• Prepares final layout (may involve pasting up finished copy and artwork).

• Completes projects by coordinating with other workers, outside agencies and vendors as needed.

• Maintains their technical knowledge by attending workshops, participating in professional societies and reviewing journals and other publications.

• Contributes to the team effort by accomplishing related results as needed and/or assigned by management.

 

This is quite a lot to accomplish from just one job.

Many people interested in the graphic design field think that they will just simply be sitting at their desk in a comfortable office and work alone until finishing a project or design. Nothing could be further from the truth. In fact every graphic designer is actually part of a team. Even if you are the only designer in your office, there will still be a boss who you must report to.

One should be prepared to interact with others on a continuous basis.

There is much more to this job than simply doing your creative work. In practice, the above job description means that you will need to wear many different hats. You will be called upon for brainstorming and mocking up the design ideas. You may even be asked to present your ideas in meetings with clients. Certainly, you will need to take ideas to supervisors in order to get approval.

Of course, no one’s ideas are ever universally accepted, so you will have to adjust your designs and ideas in order to meet the needs or desires of the client. This means that you will sometimes need to bite your tongue and recognize that ultimately the client is the one in charge.

Being a great communicator with your clients is important.

Depending on the type of firm you work for, there may be a need for projecting budgets and schedules (usually these functions fall to a supervisor, but not always). This will also involve a high level of teamwork. Meetings with other members involved in the project and even with clients may be required on occasion.

The work itself may also be highly technical at times. You must master multiple computer software programs. Of course, there still may be times when you will need an old-fashioned hand drawn design created. Mark up, paste and assemble final layouts. Determine the size, layout and arrangement of illustrative material and copy.

What skills will be needed to accomplish all of these tasks?

• Artistic Sensibility: Most people will be surprised to hear that it is not tremendously important to be a good artist. Certainly, it will help, but being creative and having a solid understanding of design elements (color, composition, space, aesthetics, etc…) is much more important.

• Technical Skill: You must have a good working knowledge of the main computer software programs as well as a general interest in computers. This field is always changing, so having the aptitude for learning new technical skills is critical.

• Communication Ability: Being able to present ideas effectively both verbally and visually is very important. You will need to sell your ideas to clients as well as other members on your team.

• Team Player: As the saying goes, play well with others. Clients, supervisors, other designers and even vendors.

• Organization: One of the most important skills is the ability to meet deadlines and stay within budget limitations. Good general business skills will be helpful in this area.

• Problem Solving: Good graphic designers love challenges. The biggest part of your job will involve making decisions. Picking just the right font, colors, sizes, layout, etc… And doing all of this while still conveying the desired meaning and effect and staying within budget and the technical requirements and desires of the client.

 

The job description might also ask for a number of qualifications. These include having a college degree (bachelor degree preferred), ability to meet tight deadlines and handle multiple projects at once. You should also be very detail oriented and may even be asked to submit a portfolio of work. To learn more about selecting a graphic design school visit our category section of schools.

The job description of a graphic designer is very involved.

The only constant in this line of work will be change. However, if you are adaptable and really enjoy figuring out challenges this might be the right career for you.

Having a good eye for color and composition, being interested in the elements of design, a love of technology, creativity and skill in communicating ideas are all needed qualities for success in the graphic design field.